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Coaches, Trainers, Consultants, and Advisors:
Learn from the Profit Hunters “Dream Team”
September 18, 2012
Hollywood, California

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Location

The Magic Castle Mansion, 
Private Academy of Magical Arts
September 19 - 21, 2012
7001 Franklin Avenue, Hollywood, California
(323) 851-3313 
www.magiccastle.com 
(Your Valet Parking is FREE, prearranged by Profit Hunters!)



  About The Magic Castle:

The Magic Castle is the private clubhouse for the Academy of Magical Arts, Inc, a very special organization devoted to the advancement of the ancient art of magic. The purpose of The Academy is to encourage and promote public interest in the art of magic with particular emphasis on preserving its history as an art form, entertainment medium, and hobby. Beginning with a charter membership of 150, the Academy has grown into a world-renowned fraternal organization with a membership of nearly 5,000. 

The Magic Castle began its life as a private home built in 1909 by banker and real estate magnate Rollin B. Lane. Mr. Lane owned much of what is now Hollywood, dreaming of turning his land into orange groves, farms and ranches.  But a severe drought brought an end to his dreams and orange blossoms never filled the valley. 

After the Lane family moved away in the 1940s, the mansion was divided into a multi-family home, then became a home for the elderly, and was finally transformed into a maze of small apartments. By 1960, the fate of the Mansion was uncertain. Then Milt Larsen met the owner, Thomas O. Glover. 

Milt was a writer on the NBC TV show "Truth or Consequences." His office was on the ninth floor of a Hollywood office building that overlooked the Lane mansion. Milt's late father, William W. Larsen, Sr., was a renowned magician and had long dreamed of building an elegant private club for magicians.

The Lane mansion would become that club. In September of 1961, Milt and a crew of eternally generous friends and volunteers began the extraordinary task of returning this run-down apartment building to its glorious past. After months of scraping and sanding, the rich Victorian elegance began to resurface.

The Magic Castle opened its doors at 5 p.m. on January 2, 1963. Today more than four decades later, the Castle has become the world-famous "home" to the Academy of Magical Arts, Inc.and their invited guests.

The Magic Castle is a private club. You must be a guest of Profit Hunters.

DRESS CODE IS STRICTLY ENFORCED!

If you are attending live, here are some helpful hints and requirements to insure you get full value and enjoyment from this fabulous event: 

• Photo ID required for admittance to The Magic Castle, a private club.
• You must be a registered guest of The Extravaganza 2012 for entry.
  
• You must be over 21 for after 5PM admittance.
• Business/Country Club Casual dress code is required for daytime meetings.  

Evening requirements are included below and enforced:  

• Bookmark this page for easy return.
  
• Pack plenty of business cards for networking!
• Bring your favorite tablet for notes.  You will be changing tables throughout the day to meet everyone, so please do not bring laptops.
• Plan for comfortable, layered business/country club casual clothes, with sweater or jacket (meeting room temperature may vary. (No t-shirts, denim or colored denim, shorts, capri pants, skorts, sandals, flip flops, sneakers or sneaker-like shoes are allowed.)
• Bring printed reservation confirmation and directions.
• Come with an open mind, energetic spirit, and ready to have the time of your life!
• If you are attending evening events, please bring the following dress with you.
  

Dress code strictly enforced for evening events. 

Men

•     Men must be in coat and tie (standard or bow tie)
•     Exceptions to the "tie rule" are: turtlenecks, bolo ties, ascots, jeweled collars, ruffled collars and banded collars.
•     Military Dress, ethnic and/or religious attire will also be allowed.
•     No zippered jackets, outdoor jackets, polo shirts, t-shirts, denim (or colored denim), shorts, sandals, flip flops, sneakers or sneaker-like shoes are allowed.
•     Leather jackets (with buttons) and leather pants are allowed.

Women

•     Women must be in a dress, cocktail dress, elegant skirt & blouse combination, pant suit with a matching jacket (think business suit), or evening pant suit ensemble.
•     Military Dress, ethnic and/or religious attire will also be allowed.
•     No outdoor or zippered jackets, polo shirts, denim (or colored denim), Capri pants, shorts, skorts, flip flops, sneakers or sneaker-like shoes are allowed.
  

No casual or inappropriate attire will be allowed. 

Think elegant attire and more fun than you can imagine!

Map of The Magic Castle Area

There will be street closures in Hollywood on September 19, 2012, so be sure to allow extra driving time for detours.

Directions:

FROM LAX BY FREEWAY:
Take Century Boulevard out of the Airport, stay in the right lane, to the SAN DIEGO Freeway
North (#405). Turn right onto the ramp. Stay on the 405 North until you reach the SANTA
MONICA Freeway (#10 East), stay towards the right lane, go right where it says LOS
ANGELES. Get off at the LA BREA exit north. Go about 4 miles towards north,  pass
Hollywood Boulevard to FRANKLIN AVENUE and turn right. The Magic Castle will be about 3 blocks further on your left.

FROM LAX NO FREEWAY:
Exit from the airport onto Sepulveda Boulevard North.
Turn right on La Tijera Boulevard.
Turn left on La Cienega Boulevard (go about 10 miles).
Turn right on Sunset Blulevard.
Turn left on La Brea Avenue.
Turn right on Franklin Avenue.
The Magic Castle will be about 3 blocks on your left.

FROM BURBANK AIRPORT NO FREEWAY:
Go right (South) on Hollywood way to Barham.
Turn right on Barham.
Turn left on Cahuenga.
Cahuenga becomes Highland-South.
Turn right on Franklin.
The Magic Castle will be on your right about 3 blocks up.