For nearly four decades, marketing visionary Tom Feltenstein – undisputed champion of the innovative Neighborhood Marketing and Strategic Four Walls Branding concept – has taught companies to think big and act locally. He espouses the mantra that everything you need for success can be found within your own four walls.
Tom advocates that you must take care of your internal customers – your employees – to earn their loyalty and transform them into your passionate marketing ambassadors. He foretold the end of mass marketing a decade before it became the new buzz. Tom is a people person who preaches that the path to success is the one that affords you the most influence, costs you the least, and offers the biggest payoff – a joyful life of uncommon success.
Prior to Tom’s distinguished 25-year trajectory as a consultant to Fortune 500 companies, as well as franchises and small businesses, Tom began his career with McDonald’s Corporation. At McDonald’s, he soon became a senior-level marketing executive under the legendary Ray Kroc, who taught him the fundamentals of neighborhood marketing. Tom later served as a marketing executive at Burger King, and a senior VP for Bozell, an international multi-billion dollar advertising agency. He also owned a highly successful 16-store restaurant franchise.
Tom is the CEO and founder of Power Marketing Academy, a leading consulting firm that educates businesses in the retail, hospitality and service industries. Power Marketing Academy conducts clinics, seminars, strategy sessions, and trainings. It also offers a wealth for marketing resource materials, including books, DVDs, CDs, and White Papers.
Frequently called upon by the media to share his marketing expertise with audience throughout North America, Tom has been praised by Larry King on CNN for his Uncommon Marketing Wisdom, traded barbs with David Letterman on CBS, and argued on Fox News’ Pre-Game Show that it’s a waste to run ads during the Super Bowl. He has shared his insight in interviews with Lou Dobbs, Voice of America, Bloomberg TV & Radio, US News & World Report, CNN – Tips from the Top, The Food Network, The Wall Street Journal, USA Today, Entrepreneur Magazine and many other media outlets.
Tom is a renowned keynote speaker, motivator, trainer, and strategist. A widely praised author, he has written 13 books, including Change is Good…You Go First, Uncommon Wisdom, NS The Ten Minute Marketer’s Secret Formula (the definitive textbook on Neighborhood Marketing). Tom’s latest book — 501 Killer Promotional Tactics to Increase Sales, Maximize Profits and Stomp Your Competition is coming out in the Summer of 2010.
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